Jacquelyn Pless is an Assistant Professor of Strategic Management in the Rotman School of Management at the University of Toronto. Her research interests are in innovation economics, energy and environmental economics, and public finance. Her work explores how firms and policymakers can foster innovation for social progress – innovation that protects people and the planet – with a particular focus on energy and environmental innovation. She also has a new research stream exploring the energy strategies of AI firms and the implications of AI for the energy sector.
Professor Pless was selected as a “Best 40-Under-40 Business School Professor” by Poets & Quants in 2024, and in 2022, she was named a Distinguished Fellow on Stakeholder Capitalism and ESG Investing by the Kenan Institute of Private Enterprise. She is also a Research Affiliate of CESifo and an Invited Researcher with J-PAL’s Science for Progress Initiative.
Before joining Rotman, Jacquelyn was an Assistant Professor at MIT Sloan, and she previously held various positions in the private and public sectors working on energy policy and finance issues as well as helping high-growth technology companies design and manage their reorganizations.


